Guardians Media Safety and Risk Management Advisor Course (MSRMA)
- Deane Smith
- Feb 15
- 3 min read
What Does a Media Safety Advisor (MSA) Do?
A Media Safety Advisor (MSA) enables media productions to operate safely, legally, and responsibly without compromising editorial intent. It's not solely a war-zone role. While conflict support is one element of the profession, it represents only a small part of a much broader operational scope.
MSAs support a wide spectrum of productions, from low-risk commercial shoots to high-risk investigative or expedition filmmaking. Here is a brief insight ...
Here’s a clearer breakdown of the basics:
Broad Production Support (Not Just Conflict)

Media Safety Advisors are requested for:
Film and television productions requiring health & safety oversight
Streaming platform shoots
Commercial and branded content
Documentaries in remote or austere environments
Investigative journalism where identifiable risks exist
News gathering during civil unrest, disasters, or war
Productions involving vulnerable contributors or sensitive subjects
So yes, war reporting is one area, but it is far from the whole picture.
Health, Safety & Medical Cover

Many MSAs provide or coordinate:
On-site medical support
Risk assessments and method statements
Emergency planning and evacuation procedures
Compliance with occupational health and safety regulations
Liaison with insurers, local providers and heads of departments
This can apply whether the shoot is in a city studio or a mountain range.
Remote & Expeditionary Productions

For documentaries or factual programming filmed in challenging environments, MSAs may manage:
Logistics and route planning
Environmental hazard assessment
Communications planning (satellite, emergency medical or political response)
Local security and fixer coordination
Rescue contingency planning
This is common in productions similar in scale to those commissioned by organisations such as National Geographic or BBC.
Investigative & High-Risk Journalism

When risk is clearly identifiable, threats, hostile actors, political sensitivity, MSAs support:
Threat and vulnerability assessments
Secure movement planning
Digital security considerations
Situational awareness briefings
Duty-of-care compliance
A set of extra eyes and ears
Working closely with local fixers and stringers
Again, this applies in both domestic and international contexts.
Specialist Technical Skills

As you noted, many MSAs bring additional specialist capabilities that productions may actively seek:
Freefall / parachuting expertise
Diving operations
Alpine skiing
Mountaineering & climbing
Caving / confined space work
Rope access
Working in confined spaces
Remote logistics coordination
In these cases, the MSA role overlaps with technical advisor, safety supervisor, and sometimes operational lead for specialist activities.
The Core Principle

At its heart, the role is about:
Risk identification → mitigation → safe delivery of editorial objectives
A Media Safety Advisor ensures productions are carried out:
Safely
Legally
Logistically sound
Ethically responsible
Insurable
In summary:
A Media Safety Advisor is often the voice of reason within a production.
We are guardians of people, production, and purpose.
We create freedom of movement, not restriction, by enabling informed decision-making.
Our role is not to stop the story. It is to help deliver it safely.
However, when the balance between risk and reward becomes disproportionate, we make that clear, calmly, objectively, and without ego. We define the exposure, outline the consequences, and ensure leadership understands the threshold being crossed.
Safety is not about limitation.
It is about clarity, proportionality, and accountability.




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